ICE BREAK “3-in-1 KEYCHAIN CHARGER CABLES” - GIFT WITH PURCHASE
Lactalis Australia - Ice Break
In conjunction with their petrol and convenience channel partner - BP, Lactalis Australia were looking to create a compelling reason for their target market shoppers to purchase their Ice Break range. They were looking for a product concept that was not only relevant and useful to the shopper but also promoted and appealed to the “on-the-go” nature of their path to purchase.
Bespoke worked in collaboration with Lactalis to create a “3-in-1 Keychain Charging Cable” GWP that complemented a “Buy 3 Ice Break Item” Gift-With-Purchase (GWP) promotion.
Not only were we able to help with creating the custom concept we also arranged the packing & kitting into “ready-to-go” counter display units and delivery direct to their petrol & convenience channel network.
