ALL BIRDS - EXPERIENTIAL
Allbirds
Allbirds were looking to develop not only a premium range of product giveaways but products that encapsulated their brand ethos and core values.
For a company that has built a product deemed “the world’s most comfortable shoe” through simplicity in design, confidence in comfort & made from nature we knew that the product range we put forward had to encapsulate and maintain everything Allbirds represents as a brand.
To capture the authenticity of a brand built on modernity, recyclability, a core focus on environmental ethics and sustainability we manufactured product premiums that addressed every specific detail.
The key to the strategy of gaining further brand awareness and maintaining the ethos of Allbirds amongst consumers was to seed credible and desirable premiums that re-told their story and values.
We created beach towels made from 100% organic bamboo cotton and reusable aluminium drink bottles that not only reinforced Allbirds ethos of “simplicity in design” but advocated “mother nature as our muse” in producing products using sustainable resources and “materials that exist right in front of us”.
